Retention and Career Advancement for Direct Care Workers
Webinar Registration
Wednesday, June 18, 2025
10:00am-11:00am EDT
Investing in the job quality of direct care workers isn’t just good practice, it’s a powerful strategy for retention, workforce stability and organizational success.
In this webinar, Dr. Jennifer Craft Morgan will explore how expanding career opportunities for direct care workers is a key strategy that can improve retention, elevate workplace culture, and position employers as leaders and employers of choice in their communities.
Through real-world case studies, we will discuss how career advancement impacts individual workers, work culture and organizations, and share some innovative models and advancement strategies tailored specifically for direct care workers.
Speakers:
Jennifer Craft Morgan, PhD
Dr. Jennifer Craft Morgan is the Director of the Gerontology Institute at Georgia State University. Her research focuses on jobs and careers, attempting to understand how policy, population, workplace, and individual-level factors shape how work is experienced and how work is organized across care settings. Dr. Morgan is a national expert on recruitment, training, and retention of direct care workers.
Kim McRae, FTCA
Kim McRae is a consultant, speaker, educator and a “FCTA” (Family Caregiver Turned Advocate). She is the Co-Founder of Culture Change Network of Georgia. Kim is also an Educator and Mentor for The Eden Alternative®. She comes to person-centered care and culture change through a twelve-year history as a family caregiver and a consumer of aging services and long-term care. Kim is nationally known as a vigilant advocate for people who are living with dementia and family caregivers (“consumers”). She is a recipient of The Eden Alternative Empowered Innovator Award and the Southern Gerontological Society Applied Gerontologist Award. She holds a BA in Journalism with a concentration in French from the University of North Carolina at Chapel Hill.
Please register below:
